Ethics in Business - Jonathan Haidt

I set up the argument by quoting Buddha’s version of the business case:

Set your heart on doing good.

Do it over and over again, and you will be filled with joy.

A fool is happy until his mischief turns against him.

And a good man may suffer until his goodness flowers.

I then organized the recent evidence into three categories:

• A good reputation is extremely valuable
• Illegal conduct can be extremely costly
• Ethical companies are more efficient

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