When Google introduced the Knowledge Graph back in 2012, a product described as its own vault of online information, I wondered whether this would have an effect on the amount of traffic moving from Google SERPs to actual websites. For example, if a user was looking for information on a specific movie, instead of visiting your website, that user could instead rely only on the Knowledge Graph information immediately presented to them at the top of the search results.
The business owner’s solution to this is relatively straightforward; instead of using content marketing to provide straightforward, generic information that the Knowledge Graph can get for itself, start writing about more complex, niche, specific topics that won’t get such love. Most websites aren’t focused on providing this information directly, so they can find ways around it. Wikipedia isn’t so fortunate. Wikipedia exists solely to give people this information, and if the Knowledge Graph is consistently beating them to the punch, what does that mean for the website’s future?
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Jimmy Wales, co-founder and public face of Wikipedia, denied such claims, stating that there have been no sudden or dramatic drop-offs in traffic over the past few months and years. However, he also stated that there is a clear “long-term issue” with Google slowly encroaching on its territory (though Wales used less inflammatory language).
He went on to say that Wikipedia isn’t wholly dependent on clicks from Google SERPs, the way an ad-based site or e-commerce platform would be. The majority of Wikipedia users are so familiar with the platform and so committed to the community that a drop in search traffic won’t have a substantial impact on the health of the site.
- More Here
The business owner’s solution to this is relatively straightforward; instead of using content marketing to provide straightforward, generic information that the Knowledge Graph can get for itself, start writing about more complex, niche, specific topics that won’t get such love. Most websites aren’t focused on providing this information directly, so they can find ways around it. Wikipedia isn’t so fortunate. Wikipedia exists solely to give people this information, and if the Knowledge Graph is consistently beating them to the punch, what does that mean for the website’s future?
[---]
Jimmy Wales, co-founder and public face of Wikipedia, denied such claims, stating that there have been no sudden or dramatic drop-offs in traffic over the past few months and years. However, he also stated that there is a clear “long-term issue” with Google slowly encroaching on its territory (though Wales used less inflammatory language).
He went on to say that Wikipedia isn’t wholly dependent on clicks from Google SERPs, the way an ad-based site or e-commerce platform would be. The majority of Wikipedia users are so familiar with the platform and so committed to the community that a drop in search traffic won’t have a substantial impact on the health of the site.
- More Here
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