Saturday, December 17, 2016

Wisdom Of The Week

Most firms have piles of data they aren’t doing much with, and far more data that they could collect at a modest cost. Sometimes they use some of this data to predict a few things of interest. Sometimes this creates substantial business value. Most of this value is achieved, as usual, in the simplest applications, where simple prediction methods are applied to simple small datasets. And the total value achieved is only a small fraction of the world economy, at least as measured by income received by workers and firms who specialize in predicting from data.

Many obstacles limit such applications. For example, the value of better predictions for related decisions may be low, data may be in a form poorly suited to informing predictions, making good use of predictions might require larger reorganizations, and organizations that hold parts of the data may not want to lose control of that data. Available personnel may lack sufficient skills to apply the most effective approaches for data cleaning, merging, analysis, and application.

No doubt many errors are made in choices of when to analyze what data how much and by whom. Sometimes they will do too much prediction, and sometimes too little. When tech changes, orgs will sometimes wait too long to try new tech, and sometimes will not wait long enough for tech to mature. But in ordinary times, when the relevant technologies improve at steady known rates, we have no strong reason to expect these choices to be greatly wrong on average.

In the last few years, new “deep machine learning” prediction methods are “hot.” In some widely publicized demonstrations, they seem to allow substantially more accurate predictions from data. Since they shine more when data is plentiful, and they need more skilled personnel, these methods are most promising for the largest prediction problems. Because of this new fashion, at many firms those who don’t understand these issues well are pushing subordinates to seek local applications of these new methods. Those subordinates comply, at least in appearance, in part to help they and their organization appear more skilled..

One result of this new fashion is that a few big new applications are being explored, in places with enough data and potential prediction value to make them decent candidates. But another result is the one described in my tweet above: fashion-induced overuse of more expensive new methods on smaller problems to which they are poorly matched. We should expect this second result to produce a net loss on average. The size of this loss could be enough to outweigh all the gains from the few big new applications; after all, most value is usually achieved in many small problems..

This AI Boom Will Also Bust

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