How much would you pay to watch a new movie sooner?

"Time Warner will begin testing a new video-on-demand service that will allow consumers to watch movies at home 30 to 60 days after the initial theater release.

Pricing this service will be a challenge. The CFO estimates that customers would be willing to pay $20-$30 to watch a newly released movie at home."-Here

They must be kidding. Yes there will be always exceptions but most are addicted to virtual world via FREE!!