Bringing Behavioral Economics Out of the Ivory Tower

"The main stumbling-block with traditional approaches to development, is this little three-pound machine that’s behind your eyes and between your ears — the human brain. This machine is really strange, and one of the consequences is that people are weird. They do lots of inconsistent things.”

-Sendhil Mullainathan (and Richard Thaler make it to # 58 on Top Global Thinkers)