Tuesday, April 5, 2011

The Zeigarnik Effect - I've Started So I'll Finish

"One of the simplest methods for beating procrastination in almost any task was inspired by busy waiters.
It's called the Zeigarnik effect after a Russian psychologist, Bluma Zeigarnik (above left), who noticed an odd thing while sitting in a restaurant in Vienna. The waiters seemed only to remember orders which were in the process of being served. When completed, the orders evaporated from their memory.
Zeigarnik went back to the lab to test out a theory about what was going on. She asked participants to do twenty or so simple little tasks in the lab, like solving puzzles and stringing beads (Zeigarnik, 1927). Except some of the time they were interrupted half way through the task. Afterwards she asked them which activities they remembered doing. People were about twice as likely to remember the tasks during which they'd been interrupted than those they completed.
What does this have to do with procrastination? Almost sixty years later Kenneth McGraw and colleagues carried out another test of the Zeigarnik effect (McGraw et al., 1982). In it participants had to do a really tricky puzzle; except they were interrupted before any of them could solve it and told the study was over. Despite this nearly 90% carried on working on the puzzle anyway."

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