"IBM's survey of over 10,000 people in 15 countries revealed that 30% of people surveyed don't know what the term "dollar per kwh" means (or the equivalent in their country), over 60% of people don't know what a smart grid or smart meter is, and over half don't know if their utility has a clean energy program. If customers don't even know how they're paying for electricity, it's going to be difficult to use smart meters to save.
And here's the thing: IBM's survey found that 61% of people who are familiar with energy technology and pricing have a favorable view of smart metering, while only 43% of people with minimal knowledge view smart grid technologies in a positive light. Once people understand what the technology does, they think highly of it--and once that happens, it becomes more likely that they will pay attention to variable electricity pricing. Because who doesn't want to save a couple bucks by running the dishwasher at an off-peak hour?"
- More HereAnd here's the thing: IBM's survey found that 61% of people who are familiar with energy technology and pricing have a favorable view of smart metering, while only 43% of people with minimal knowledge view smart grid technologies in a positive light. Once people understand what the technology does, they think highly of it--and once that happens, it becomes more likely that they will pay attention to variable electricity pricing. Because who doesn't want to save a couple bucks by running the dishwasher at an off-peak hour?"
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