"Fresh information and innovative ideas are difficult to come by for people who are stuck in their offices. Creativity needs stimulus, and stimulus doesn’t often come from the familiar.
We recently worked with a global financial institution on increasing customer loyalty, co-opting several marriage counsellors to the project. Their insight into how people stick together over the long-term was invaluable and directly applicable to the project team’s objectives.
Even in your own sphere of influence, there’s no substitute for spending time with customers – learning where they live, shop and how they use your products. We all know this, but also know there’s always a pressing reason to stay in the office. Leaders need to model spending time out in the market if they want this behaviour to take root in the company.
The benefits of exposing yourself and your teams to outside stimulus are emotional as well as intellectual. People who return to the office fired up with a new idea or insight come back with more strategic clarity – and with a desire to share their hunger and excitement about the next innovation."
- More Here
We recently worked with a global financial institution on increasing customer loyalty, co-opting several marriage counsellors to the project. Their insight into how people stick together over the long-term was invaluable and directly applicable to the project team’s objectives.
Even in your own sphere of influence, there’s no substitute for spending time with customers – learning where they live, shop and how they use your products. We all know this, but also know there’s always a pressing reason to stay in the office. Leaders need to model spending time out in the market if they want this behaviour to take root in the company.
The benefits of exposing yourself and your teams to outside stimulus are emotional as well as intellectual. People who return to the office fired up with a new idea or insight come back with more strategic clarity – and with a desire to share their hunger and excitement about the next innovation."
- More Here
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