This movement asks us to move from causation to correlation. People using big
data are not like novelists, ministers, psychologists, memoirists or gossips,
coming up with intuitive narratives to explain the causal chains of why things
are happening. Contrary to conventional wisdom, such human intuiting of
causality does not deepen our understanding of the world.
Correlations are powerful not only because they offer insights, but also because the insights they offer are relatively clear. These insights often get obscured when we bring causality back into the picture.
- David Brooks quotes from the new book Big Data: A Revolution That Will Transform How We Live, Work, and Think by Viktor Mayer-Schönberger and Kenneth Cukier
Correlations are powerful not only because they offer insights, but also because the insights they offer are relatively clear. These insights often get obscured when we bring causality back into the picture.
- David Brooks quotes from the new book Big Data: A Revolution That Will Transform How We Live, Work, and Think by Viktor Mayer-Schönberger and Kenneth Cukier
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