Friday, November 29, 2013

Jony Ive: The Genius Behind Apple’s Greatest Products

Excerpts from the new book Jony Ive: The Genius Behind Apple’s Greatest Products by Leander Kahney:

Excited by Kerr's explanation of what a sophisticated touch interface could do, the team members started to brainstorm the kinds of hardware they might build with it.

The most obvious idea was a touchscreen Mac. Instead of a keyboard and mouse, users could tap on the screen of the computer to control it. One of the designers suggested a touchscreen controller that functioned as an alternate to a keyboard and mouse, a sort of virtual keyboard with soft keys.

As Satzger remembered, "We asked, How do we take a tablet, which has been around for a while, and do something more with it? Touch is one thing, but multitouch was new. You could swipe to turn a page, as opposed to finding a button on the screen that would allow you turn the page. Instead of trying to find a button to make operations, we could turn a page just like a newspaper."

Jony in particular had always had a deep appreciation for the tactile nature of computing; he had put handles on several of his early machines specifically to encourage touching. But here was an opportunity to make the ultimate tactile device. No more keyboard, mouse, pen, or even a click wheel-the user would touch the actual interface with his or her fingers. What could be more intimate?





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