Wednesday, August 20, 2014

The App Store for Algorithms

Diego Oppenheimer was all too aware of this as a program manager at Microsoft, where he helped design data analysis features for tools such as Excel and Power Pivot. He was always searching for better algorithms to integrate into these applications, and often found the answers he needed at Microsoft Research, the company’s blue-sky research division. “I would find that people had been working on these algorithms for years, but we’d never heard of them,” he says.

Meanwhile, Oppenheimer’s college friend Kenny Daniel was working on his PhD in artificial intelligence at the University of Southern California. He had published multiple algorithms that were well received by academics, but had little chance of making their way into real-world applications. So the two of them teamed up to solve their mutual problem. Their answer is Algorithmia, which is essentially an “app store” for algorithms.

The idea is to give algorithm creators the chance to have their work used in the real-world, and get paid for it, while making it easier for companies that don’t have the resources of Microsoft or Google to tap into the world of algorithm development and find the best solutions to their problems.

There are a few other algorithm marketplaces out there already, including DataXu, which offers algorithms for ad placement, SnapAnalytics, which specializes in selling pre-made predictive models, and LumenData’s Algorithms.io, which focuses on machine learning algorithms. But Algorithmia is different in that it will accept and sell any type of algorithm.


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