Sunday, September 28, 2014

The Source of Bad Writing

Call it the Curse of Knowledge: a difficulty in imagining what it is like for someone else not to know something that you know. The term was invented by economists to help explain why people are not as shrewd in bargaining as they could be when they possess information that their opposite number does not. Psychologists sometimes call it mindblindness. In the textbook experiment, a child comes into the lab, opens an M&M box and is surprised to find pencils in it. Not only does the child think that another child entering the lab will somehow know it contains pencils, but the child will say that he himself knew it contained pencils all along!

The curse of knowledge is the single best explanation of why good people write bad prose. It simply doesn't occur to the writer that her readers don't know what she knows—that they haven't mastered the argot of her guild, can't divine the missing steps that seem too obvious to mention, have no way to visualize a scene that to her is as clear as day. And so the writer doesn't bother to explain the jargon, or spell out the logic, or supply the necessary detail.

Anyone who wants to lift the curse of knowledge must first appreciate what a devilish curse it is. Like a drunk who is too impaired to realize that he is too impaired to drive, we do not notice the curse because the curse prevents us from noticing it. Thirty students send me attachments named "psych assignment.doc." I go to a website for a trusted-traveler program and have to decide whether to click on GOES, Nexus, GlobalEntry, Sentri, Flux or FAST—bureaucratic terms that mean nothing to me. My apartment is cluttered with gadgets that I can never remember how to use because of inscrutable buttons which may have to be held down for one, two or four seconds, sometimes two at a time, and which often do different things depending on invisible "modes" toggled by still other buttons. I'm sure it was perfectly clear to the engineers who designed it.

Multiply these daily frustrations by a few billion, and you begin to see that the curse of knowledge is a pervasive drag on the strivings of humanity, on par with corruption, disease and entropy. Cadres of expensive professionals—lawyers, accountants, computer gurus, help-line responders—drain vast sums of money from the economy to clarify poorly drafted text.


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