The key has been to adapt the Silicon Valley start-up culture to industries that had been insulated from disruptive interlopers. Musk set outrageous goals and squeezed unimaginable performance out of his staff. With little money to play with, his companies relied on moving fast and making do. When a SpaceX engineer tells him a supplier has quoted a price of $120,000 for a rocket part, for instance, Musk laughs and says it is no more complicated than a garage-door opener: the engineer eventually finds a way to make the part for $3,900.
- Review of the new book, Elon Musk: How the Billionaire CEO of SpaceX and Tesla is Shaping Our Future by Ashlee Vance
- Review of the new book, Elon Musk: How the Billionaire CEO of SpaceX and Tesla is Shaping Our Future by Ashlee Vance
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