What I've Been Reading

In learning any art the important things to learn are, first, Principles; and second, Method. This is true of the art of producing ideas.

A Technique for Producing Ideas: The simple, five-step formula anyone can use to be more creative in business and in life! by James Webb Young.

This book was written in 1940 but yet its has timeless wisdom in its 40 pages.

• Gather raw materials of immediate problem and the materials which come from a constant enrichment of your store of general knowledge.

• Work over these raw materials in your mind.

• Incubating stage - let the subconscious mind to do the synthesis.

• Actual birth of ideas. 

• Practical use of idea - unleashing the idea in the world.