Tuesday, April 1, 2014

gDNA - Google’s Scientific Approach to Work-Life Balance (and Much More)

Inspired by the Framingham research, our People Innovation Lab developed gDNA, Google’s first major long-term study aimed at understanding work. Under the leadership of PhD Googlers Brian Welle and Jennifer Kurkoski, we’re two years into what we hope will be a century-long study. We’re already getting glimpses of the smart decisions today that can have profound impact on our future selves, and the future of work overall.

The fact that such a large percentage of Google’s employees wish they could separate from work but aren’t able to is troubling, but also speaks to the potential for this kind of research. The existence of this group suggests that it is not enough to wish yourself into being a Segmentor. But by identifying where employees fall on this spectrum, we hope that Google can design environments that make it easier for employees to disconnect. Our Dublin office, for example, ran a program called “Dublin Goes Dark” which asked people to drop off their devices at the front desk before going home for the night. Googlers reported blissful, stressless evenings. Similarly, nudging Segmentors to ignore off-hour emails and use all their vacation days might improve well-being over time. The long-term nature of these questions suggests that the real value of gDNA will take years to realize.

Beyond work-life balance there are any number of fascinating puzzles that we hope this longitudinal approach can help solve. For a given type of problem, what diverse characteristics should a team possess to have the best chance of solving it? What are the biggest influencers of a satisfying and productive work experience? How can peak performance be sustained over decades? How are ideas born and how do they die? How do we maximize happiness and productivity at the same time?


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