Wednesday, October 13, 2010

Google Price Index

It's the beginning of the end of political lies:

Google is creating a Google Price Index using the vast data they have on prices of goods and services available online. This provides a daily measure of inflation.

Hal Varian, Google's Chief Economist, says that the GPI shows a “very clear deflationary trend” for web-traded goods in the US since last year. In contrast, the GPI rose during the same period a year ago. Meanwhile, the official government "core" consumer price index shows a small 0.9% increase since last year.

When I met with Ben Bernanke last fall, I encouraged the Fed to rely more heavily on the vast amounts of "nanodata" and "nowcasting" available via the web and other sources to get more fine-grained and timely information about the state of the economy. Given the damage that deflation can cause to an economy, I have no doubt he's looking closely at the GPI as he thinks about how to manage monetary policy.

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