"In blind taste tests, long-time smokers can't tell their brand from any of the competitors and wine connoisseurs have a hard time telling $200 bottles from $20 ones. When presented microwaved food from the frozen food section in the setting of a fine restaurant, most people never notice. Taste is subjective, which is another way of saying you are not so smart when it comes to choosing one product over another. All things equal, you refer back to the advertising or the packaging or conformity with your friends and family. Presentation is everything.
Restaurants depend on this. Actually, just about every retailer depends on this. Presentation, price, good marketing, great service -- it all leads to an expectation of quality. The actual experience at the end of all this is less important. As long as it isn't total crap, your experience will match up with your expectations. A series of bad reviews will make the movie worse, and a heap of positive buzz can sway you the other direction. You rarely watch films in a social vacuum with no input at all from critics and peers and advertisements. Your expectations are the horse, and your experience is the cart. You get this backwards all the time because you are not so smart."
- David McRaney's new book - You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself
Restaurants depend on this. Actually, just about every retailer depends on this. Presentation, price, good marketing, great service -- it all leads to an expectation of quality. The actual experience at the end of all this is less important. As long as it isn't total crap, your experience will match up with your expectations. A series of bad reviews will make the movie worse, and a heap of positive buzz can sway you the other direction. You rarely watch films in a social vacuum with no input at all from critics and peers and advertisements. Your expectations are the horse, and your experience is the cart. You get this backwards all the time because you are not so smart."
- David McRaney's new book - You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself
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