Friday, February 24, 2012

Steve Job's Buddism

This passage of Trungpa’s, from an essay on “dharma art,” could have been a blueprint for Jobs’ uncompromising vision for Apple: 
"Our attitude and integrity as artists are very important. We need to encourage and nourish the notion that we are not going to yield to the neurotic world. Inch by inch, step-by-step, our effort should wake people up through the world of art rather than please everyone and go along with the current. It might be painful for your clients or your audience to take the splinter out of their system, so to speak. It probably will be quite painful for them to accommodate such pressure coming from the artist’s vision. However, that should be done, and it is necessary. Otherwise, the world will go downhill, and the artist will go downhill also."

Another influence on Apple’s young founder was the book Zen Mind, Beginner’s Mind by Shunryu Suzuki-roshi, the founding teacher of San Francisco Zen Center. It’s one of those rare books that can be read at many points in your life, and it always seems uncannily relevant. 

To indulge in a little Buddhist jargon, the best Apple products seem like they suddenly appeared in emptiness (Śūnyatā), unencumbered by previous notions of what a “computer” or “phone” or “MP3 player” or “tablet device” should be. They were cosmically clean; avatars of the new.

- More Here


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