Look at what happened to agriculture in the 20th century. For decades, scientists worked to develop hardier crops. But those advances mostly benefited the rich world, leaving the poor behind. Then in the middle of the century, the Rockefeller and Ford foundations stepped in. They funded Norman Borlaug’s research on new strains of high-yielding wheat, which sparked the Green Revolution. (As Borlaug said, fertilizer was the fuel that powered the forward thrust of the Green Revolution, but these new crops were the catalysts that sparked it.) No private company had any interest in funding Borlaug. There was no profit in it. But today all the people who have escaped poverty represent a huge market opportunity—and now companies are flocking to serve them.
Or take a more recent example: the advent of Big Data. It’s indisputable that the availability of massive amounts of information will revolutionize US health care, manufacturing, retail, and more. But it can also benefit the poorest 2 billion. Right now researchers are using satellite images to study soil health and help poor farmers plan their harvests more efficiently. We need a lot more of this kind of innovation. Otherwise, Big Data will be a big wasted opportunity to reduce inequity.
People often ask me, “What can I do? How can I help?”
Companies—especially those in the technology sector—can dedicate a percentage of their top innovators’ time to issues that could help people who’ve been left out of the global economy or deprived of opportunity here in the US. If you write great code or are an expert in genomics or know how to develop new seeds, I’d encourage you to learn more about the problems of the poorest and see how you can help.
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