If you go to slums of Bombay to Brazil to Mexico to Kenya, you will notice a riot of colors. Yes, there is crime there, most people who live on day to day paycheck are content and happy.
Color helps psychologically! It’s “Biophilia" of living in a rainforest - its one of the least studied simple psychological boosters.
Max’s home is a riot of colors - living room is yellow, basement is pink, bed rooms are other colors - no no to neutral colors. I learned this a long time ago and even my dress has a variety of colors.
I noticed something weird maybe a year or two ago, 5 plus years since Max passed away - a lot of my new t-shirts etc., were greyish… so I cleaned up my wardrobe and brought back color to my life. I was subconsciously depressed without Max.
Color is the simplest and easiest confidence and psychological booster we have but alas we, sapiens even tend to ignore it.
Very good history of why this transformation of color to grey happened in US and spread to across the globe:
From Hawaii to Maine, from Alaska to Florida, the most popular shade for your home’s exterior is some variation of gray, off-white, beige, or greige — a hue so existentially undecided that it can’t commit to being either gray or beige, and so ends up neither, and both.
But how can this be? America is anything but monochrome. It contains multitudes of cultures, climates, and landscapes, and people who disagree, loudly and publicly, about nearly everything. So why, when Americans need a tin of house paint, do they so often reach for the neutral shelf? Why does the average house in this great and varied nation look like it’s been dipped in a vat of Resigned Indifference®?
The answer is a phenomenon dubbed “the grayening”: a gradual but relentless draining of pigment, not just from exteriors but also from interiors and from the stuff of everyday life, like cars and phones. In 2020, researchers at the Science Museum Group in London found evidence of the trend’s longevity. Feeding roughly 7,000 photographs of everyday objects — kettles, lamps, cameras — from the late 1800s to 2020 into an algorithm, they then asked it to track color distribution over time.
The result: a striking shift toward achromatic — that is, neutral — colors in material culture.
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In his 1908 essay “Ornament and Crime,” Austrian architect Adolf Loos argued that ornamentation was not merely unnecessary, but a sign of arrested moral development. Truly evolved people, he suggested, would gravitate toward clean lines and plain surfaces. Applied ornament, including the use of color as decoration, didn’t enhance; it cluttered and distracted.
Loos’s polemical target was Art Nouveau, then in full frothy bloom. His arguments were influential on the Bauhaus school of art, which canonized restraint and straight lines. It, in turn, informed the International Style that swept global architecture from the 1930s onward, a style that favored glass, steel, and concrete. All gray: not just by default, but as a statement of seriousness.
Le Corbusier, pioneer of what we now simply call modern architecture, made the point with characteristic charm, declaring that color “is suited to simple races, peasants and savages.” Ouch.
The desaturation didn’t stop at buildings. Car colors have been meticulously catalogued since the dawn of the automotive age, making them a useful proxy for the broader culture’s chromatic pulse. Black had its first heyday as a car color about a century ago, when Henry Ford famously quipped that his Model T was available “in any color the customer wants, as long as it’s black.”
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