I’ve never tasted anything as realistic as Beyond Meat. The chicken strips look, feel, and taste closer to real meat than any other food I’ve ever eaten. They’re more tender and moist than Quorn and Gardein, they’re not packed with sodium (like many of Morningstar’s products), and unlike Field Roast, they don’t taste grainy or vegetal.
“Our goal is to see that category redefined—instead of having it be called ‘meat,’ it would just be called ‘protein,’ whether it’s protein coming from a cow or chicken or from soy, pea, quinoa, or other plant-based sources,” says Ethan Brown, Beyond Meat’s founder. As the firm ramps up production, Brown expects to sell Beyond Meat for less than the price of real meat, too.
Brown’s long-term goal is to offer a product that can satisfy the world’s growing, and largely unsustainable, demand for meat, especially in ballooning markets like India and China. His investors believe that if Beyond Meat realizes that goal, it can become an enormous business. “When I met them I was absolutely stunned by the magnitude of their vision and the science behind it,” Stone says. “I was expecting to meet with a bunch of hippies who were like, ‘Yeah man, save the animals, we’re gonna make a meat thing out of carrot dust.’ They’re approaching it with real science. When they told me their plan to be a player in the multibillion dollar meat industry, I was like, Are you kidding me, this is incredible!”
- More Here
“Our goal is to see that category redefined—instead of having it be called ‘meat,’ it would just be called ‘protein,’ whether it’s protein coming from a cow or chicken or from soy, pea, quinoa, or other plant-based sources,” says Ethan Brown, Beyond Meat’s founder. As the firm ramps up production, Brown expects to sell Beyond Meat for less than the price of real meat, too.
Brown’s long-term goal is to offer a product that can satisfy the world’s growing, and largely unsustainable, demand for meat, especially in ballooning markets like India and China. His investors believe that if Beyond Meat realizes that goal, it can become an enormous business. “When I met them I was absolutely stunned by the magnitude of their vision and the science behind it,” Stone says. “I was expecting to meet with a bunch of hippies who were like, ‘Yeah man, save the animals, we’re gonna make a meat thing out of carrot dust.’ They’re approaching it with real science. When they told me their plan to be a player in the multibillion dollar meat industry, I was like, Are you kidding me, this is incredible!”
- More Here
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