Quote of the Day

"The presence of dissonance gives rise to pressures to reduce or eliminate the dissonance. The strength of the pressures to reduce the dissonance is a function of the magnitude of the dissonance. In other words, dissonance acts in the same way as a state of drive or need or tension. The presence of dissonance leads to action to reduce it... the greater the dissonance, the greater will be the intensity of the action to reduce the dissonance and the greater the avoidance of situations that would increase the dissonance."

- Leon Festinger, A Theory of Cognitive Dissonance