Saturday, September 21, 2013

Wisdom Of The Week

“What of itself gives us most to think about, what is most thought-provoking, is this – that we are still not thinking.”

If we are not yet thinking, what is it in us that recognizes this ’still not”, this thinking that might be but is ’still not’?  What is it in us that recognizes that we are still not thinking, that we are perhaps not yet even on the way to thinking?  What is it in us that undertakes, or perhaps does not undertake, the way to thinking?  What is it in us that would make an ideal of thinking, that would desire to learn how to think?

This recognition of thinking, this desire for thinking, this will to thinking, cannot be said to belong essentially to all human being in the world, since there are many who refuse it and who are no less human for this refusal.  It cannot even be said to belong potentially to all human being in the world, since there are many who are not even capable of thinking in this way and who are no less human for this lack.  Yet there is something, something that appears only in relation to human being in the world, something that nevertheless, in some cases, perhaps only here and there, but again and again, recognizes, and desires, and wills thinking.   What is this thing?  Though I may not yet know how to think, though I may not yet even have undertaken the way to thinking, why is it that I desire to undertake it?  Why do I want to know what is called thinking?

- Review (Part 1) of Martin Heidegger's brilliant book What is Called Thinking? (started reading it this week)

Another brilliant piece of this week was -  An Interview With Horace Dediu: On Blogging, Apple And What’s Next

Q: What’s going to be the “next big thing” for Apple? Watches, TVs, something else?

A: I segment along “jobs to be done” which are basically unstated and unmet needs. Unstated because they are usually so deep and so pervasive that they’re taken for granted. We have the need to feel good about our lives, to be healthy and to be connected in meaningful ways to others. These jobs are very poorly served by technology today and there are many non-technology products that are hired as poor proxies to help. The speed with which technology changes means that the trajectory of improvement will undoubtedly intersect that of the job. Even a small job like losing weight and eating well is probably worth as much as half the mobile phone market. Imagine if someone gives us a magic tool that does that for us. How much would you pay? How many of us would pay? There are so many next big things that I cannot choose. (By the way think of the job Facebook is hired to do: make me feel good about myself because I can show others how good I am. Boom!)

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