Sunday, March 9, 2014

SXSW - Creativity & Cooking

And if you’re at SXSW this year and stop by the food truck that IBM and the Institute of Culinary Education (ICE) are running, you can taste the future of food for yourself, in what is IBM's latest effort to expand the scope of cognitive computing systems by exploring if a machine can be creative. IBM's Watson system is being tested to see if a cognitive computing system can make us more creative by coming up with new ideas and solutions.

If the pinnacle of human intelligence is said to be creativity, the promise of computational creativity is that it can assist humans in thinking outside the box and explore new white spaces. A system that can generate new things the world has never seen before is a significant step in cognitive computing.

At SXSW, the ICE chefs will be cooking up new recipes with the help of an unusual partner in the kitchen: a “virtual chef.” This cloud-based cognitive cooking system understands why thousands of different recipes are appealing, what tastes people prefer, and how the chemistry of different ingredients interact.

Based on tweets of suggested dishes that guests would like to see on the food truck’s menu each day, ICE chefs and IBM researchers will tap into a mobile, cloud-based version of our cognitive cooking system, to turn the top-trending tweeted ideas into one-of-a-kind dishes. Given the quintillions of possible ingredient combinations that might turn out to be a creative recipe, the system will be analyzing large amounts of big data stored in an IBM Cloud.


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