"David Vogel, a skeptic of ethical consumption, argues that beyond the narrow range of the population who really care and are already buying the products that match their values, consumers can’t be counted on. In The Market For Virtue, he cites a study suggesting that consumers:
will only buy a greener product [if] it doesn’t cost more, comes from a brand they know and trust, can be purchased at stores where they already shop, doesn’t require a significant change in habits to use, and has the same level of quality, performance, and endurance as the less-green alternative.
This might indicate that the people who say they care are, to put it bluntly, lying. People don’t want to admit to survey researchers that they don’t care about climate change or workers, so they exaggerate their concerns. But there are other reasons consumers do not act even when they have strong ethical beliefs."
- More Here.
Check out David Vogel's excellent book The Market For Virtue: The Potential And Limits Of Corporate Social Responsibility )
will only buy a greener product [if] it doesn’t cost more, comes from a brand they know and trust, can be purchased at stores where they already shop, doesn’t require a significant change in habits to use, and has the same level of quality, performance, and endurance as the less-green alternative.
This might indicate that the people who say they care are, to put it bluntly, lying. People don’t want to admit to survey researchers that they don’t care about climate change or workers, so they exaggerate their concerns. But there are other reasons consumers do not act even when they have strong ethical beliefs."
- More Here.
Check out David Vogel's excellent book The Market For Virtue: The Potential And Limits Of Corporate Social Responsibility )
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