Ethics - the clear winner (here):
"In 2009 and 2010, the pledge questionnaire administered at the beginning of the pledge asked people to nominate reasons why they decided to go vegan for the month. I broke these reasons down into categories. 93 participants nominated a total of 132 reasons.
Interestingly, health was the number one reason. “Other” comprises lots of reasons including some that were rare (e.g. girlfriend pressure) and most that were vague (e.g. wanted more info; I don’t think I need animal products; get ideas). One reason health might have been such a big factor in this dataset is because London Vegan Campaigns specifically advertised the pledge to help pledgers learn more about health and lose weight.
Only a couple of the nominated reasons appeared to have an effect on whether participants who showed up to the last meeting said they were going to stay vegan, which nearly 70% of participants said they would. Ethics was nearly significant with 84% of participants nominating this reason deciding to stay the course whereas those who viewed it as a challenge/experiment came out at only 33%."
"In 2009 and 2010, the pledge questionnaire administered at the beginning of the pledge asked people to nominate reasons why they decided to go vegan for the month. I broke these reasons down into categories. 93 participants nominated a total of 132 reasons.
Interestingly, health was the number one reason. “Other” comprises lots of reasons including some that were rare (e.g. girlfriend pressure) and most that were vague (e.g. wanted more info; I don’t think I need animal products; get ideas). One reason health might have been such a big factor in this dataset is because London Vegan Campaigns specifically advertised the pledge to help pledgers learn more about health and lose weight.
Only a couple of the nominated reasons appeared to have an effect on whether participants who showed up to the last meeting said they were going to stay vegan, which nearly 70% of participants said they would. Ethics was nearly significant with 84% of participants nominating this reason deciding to stay the course whereas those who viewed it as a challenge/experiment came out at only 33%."
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