RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked, Corrado said. In the few months it has been deployed, RankBrain has become the third-most important signal contributing to the result of a search query, he said.
“I was surprised,” Corrado said. “I would describe this as having gone better than we would have expected.”
The addition of RankBrain to search is part of a half-decade-long push by Google into AI, as the company seeks to embed the technology into every aspect of its business. “Machine learning is a core transformative way by which we are rethinking everything we are doing,” said Google’s Chief Executive Officer Sundar Pichai on the company’s earnings call last week.
So far, RankBrain is living up to its AI hype. Google search engineers, who spend their days crafting the algorithms that underpin the search software, were asked to eyeball some pages and guess which they thought Google’s search engine technology would rank on top. While the humans guessed correctly 70 percent of the time, RankBrain had an 80 percent success rate.
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“I was surprised,” Corrado said. “I would describe this as having gone better than we would have expected.”
The addition of RankBrain to search is part of a half-decade-long push by Google into AI, as the company seeks to embed the technology into every aspect of its business. “Machine learning is a core transformative way by which we are rethinking everything we are doing,” said Google’s Chief Executive Officer Sundar Pichai on the company’s earnings call last week.
So far, RankBrain is living up to its AI hype. Google search engineers, who spend their days crafting the algorithms that underpin the search software, were asked to eyeball some pages and guess which they thought Google’s search engine technology would rank on top. While the humans guessed correctly 70 percent of the time, RankBrain had an 80 percent success rate.
- More Here
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