When I was 12-years old, I witnessed the horrible conditions of animals in slaughterhouses in India. At that young age, I made the commitment to stop eating meat. Later in my twenties, I met my current partner, who was involved in animal rights and activism. From her I learned more about the harm that factory farming has not only on animals, but on rural communities, people of color, and the global climate we all share.
Viewing the documentary, “Dominion,” (narrated by Joaquin Phoenix), solidified my commitment to forgo animal products entirely. And when the time came to build a business, abandoning that conviction under my brand’s name felt impossible. If I was going to create a company, I wanted kindness toward animals and the environment to be equally a part of our workplace practice as it was a part of my daily life.
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My brand’s commitment to plant-based consumption has nothing to do with wanting to change my employees’ eating habits. Many of my employees are still meat eaters, and they are free to consume meat and dairy at company functions, but on their own dime. Our vegan policy has always been explicitly communicated, and for the most part welcomed.
Because when it comes to a meaty lunch or a free one, most choose the latter. Many of my employees have enjoyed exploring vegan dining options. Others have expressed their enthusiasm in practicing more healthy eating habits at work.
For those meat-lovers who have had a harder time mustering up enthusiasm when the delivery guy drops off meatless sandwiches, they always show respect for the company policy. Even if their personal convictions about animal rights are not equal to mine, they are glad to be a part of a mission-driven organization.
- More here from Manick Bahn
Viewing the documentary, “Dominion,” (narrated by Joaquin Phoenix), solidified my commitment to forgo animal products entirely. And when the time came to build a business, abandoning that conviction under my brand’s name felt impossible. If I was going to create a company, I wanted kindness toward animals and the environment to be equally a part of our workplace practice as it was a part of my daily life.
[---]
My brand’s commitment to plant-based consumption has nothing to do with wanting to change my employees’ eating habits. Many of my employees are still meat eaters, and they are free to consume meat and dairy at company functions, but on their own dime. Our vegan policy has always been explicitly communicated, and for the most part welcomed.
Because when it comes to a meaty lunch or a free one, most choose the latter. Many of my employees have enjoyed exploring vegan dining options. Others have expressed their enthusiasm in practicing more healthy eating habits at work.
For those meat-lovers who have had a harder time mustering up enthusiasm when the delivery guy drops off meatless sandwiches, they always show respect for the company policy. Even if their personal convictions about animal rights are not equal to mine, they are glad to be a part of a mission-driven organization.
- More here from Manick Bahn
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