Wednesday, March 10, 2010

Cognitive Fluency = Need An Enemy

Great piece (thanks), our obsession with good and evil, us vs them et al basically boils down to cognitive fluency (of-course most don't have the humility to accept this fact) :

"According to one school of thought, this tendency to exaggerate the strength of our adversaries serves a specific psychological function. It is less scary to place all our fears on a single, strong enemy than to accept the fact our well-being is largely based on factors beyond our control. An enemy, after all, can be defined, analyzed and perhaps even defeated."

I always believed this was true. Only thing that can bring this country together is a common enemy but there is a scarcity of them - Soviet union is no more, communist China is now a pseudo capitalist, terrorists have no geography. May be we need few little green men to visit this planet to unify us.

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