Ideology

Excerpt from what I am currently reading:

"An ideology is a belief system, but in order for it to be effective, it must be perceived as truth, rather than seen as one of the many possible belief systems. An ideology is like a pair of glasses you don't know you're wearing. You look through those lenses at the world as if that is the only way of seeing the world. Not only do you not know you're wearing glasses, but you also don't even realize that you might see the world differently through a different pair of glasses. Ideology ceases to function when it seen as an ideology; to function properly, it must be subtly presented as "the truth" and taken for granted. An ideology you're aware of loses it power to construct your worldview. Like a pair of glasses such ideology can be removed."
Karen Gaffney

This reminds of Diane Benscoter's 2009 TED talk on how cults rewire the brain.