Monday, August 30, 2010

Oxytocin fails 'trust elixir' test

Beware of Snake-oil salesmen:

"On the internet there are companies that sell oxytocin as a kind of truth elixir," says Mikolajczak. "They give the idea that oxytocin renders people completely naiïve: 'Give it to a business man and he'll buy your product; give it to a woman and she'll fall in love with you'. Our study shows exactly the opposite."

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