Latest fascinating effort from Duke center for behavioral economics - get it from iTunes store for FREE and put a leash on that predictable irrationality.
"Conscience+ is here to help you through life’s most perplexing moral dilemmas. Based on the latest insights about human decision making, Conscience+ gives you the excuses you need to justify doing what you want to do -- whether it is something good you aspire to, OR something more shady and less moral. Think of Conscience+ as providing both an angel and a devil, sitting on your shoulder and available for advice at the flip of a switch."
and Dan Ariely's new book The Honest Truth About Dishonesty: How We Lie to Everyone---Especially Ourselves is out today !!
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