Friday, June 27, 2014

Using Abstract Language Signals Power

Abstract:
Many people hope to achieve power, that is, control over other people. One way to gain power is through appearances: People who exhibit behavioral signals of power are often treated in a way that allows them to actually achieve such power (Ridgeway, Berger, & Smith, 1985; Smith & Galinsky, 2010). In the current paper we examine power signals within interpersonal communication, exploring whether use of concrete versus abstract language is seen as a signal of power. Since power tends to activate abstraction (e.g., Smith & Trope, 2006), perceivers may expect higher-power individuals to speak more abstractly and therefore will infer that speakers who use more abstract language have a higher degree of power. Across a variety of contexts and conversational subjects in four separate experiments, participants perceived respondents who used more abstract language as being more powerful than respondents who used more concrete language.

- Full paper here

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