"The toilet-paper puppy arrived in 1972, at the suggestion of an executive at the Scott Paper Company's Andrex line in Britain. It soon became one of the most beloved advertising icons in the United Kingdom—such a success that in 2003, a few years after Kimberly-Clark bought out Scott, the company adopted the yellow Labrador as the spokesanimal for its own Cottonelle brand. The little dog on the package was supposed to convey vulnerability and a need for gentle treatment, a company rep told the New York Times.
The brand icons for the major toilet-paper companies have remained fairly constant in recent years. There have been a few minor changes: In 2010, the Andrex puppy received a CGI upgrade, and the Charmin bear was redrawn to show flecks of cartoon toilet paper on its cartoon behind."
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The brand icons for the major toilet-paper companies have remained fairly constant in recent years. There have been a few minor changes: In 2010, the Andrex puppy received a CGI upgrade, and the Charmin bear was redrawn to show flecks of cartoon toilet paper on its cartoon behind."
- More Here
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