Social Attitudes Towards Vegetarians

• People rated vegetarians more negatively when they thought vegetarians were more judgemental
• In an experiment where people were randomly assigned to a condition in which they had to consider how much vegetarians would judge them morally, they later rated vegetarians more negatively
• Meat eaters expected vegetarians to judge them three times more negatively than vegetarians actually judged them 
• When participants were given the opportunity to negatively rate vegetarians they expressed more pro-vegetarian attitudes
  
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