“Marketing”, Cowen writes in Average Is Over, is the “seminal sector for our future economy.” But Cowen’s intriguing definition of marketing lies in figuring out how to motivate people and to get them to feel better about themselves. Everyone in the future economy – from doctors to educators to entrepreneurs – will be coaches. But who is going to own the operating platform in the age of the smart machine? That’s the trillion-dollar question which even Tyler Cowen isn’t smart enough to answer.
- Tyler Cowen on his new book Average Is Over: Powering America Beyond the Age of the Great Stagnation, releasing next week.
- Tyler Cowen on his new book Average Is Over: Powering America Beyond the Age of the Great Stagnation, releasing next week.
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