People may think of Endo and Folkman as great inventors, but arguably their greatest skill was investigating failure. They learned to separate False Fails from true fails.
- Safi Bahcall, Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
- Safi Bahcall, Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
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