Saturday, February 20, 2021

High vs. Low Context Comunication

The American anthropologist Edward T Hall introduced a distinction between two types of communication culture: high context and low context. In a low-context culture, communication is explicit and direct. What people say is taken to be an expression of their thoughts and feelings. You don’t need to understand the context – who is speaking, in what situation – to understand the message. A high-context culture is one in which little is said explicitly, and most of the message is implied. The meaning of each message resides not so much in the words themselves, as in the context. Communication is oblique, subtle, ambiguous.

Most of us, wherever we are in the world, are living increasingly low-context lives, as more and more of us flock to cities, do business with strangers and converse over smartphones. Different countries still have different communication cultures, but nearly all of them are subject to the same global vectors of commerce, urbanisation and technology – forces that dissolve tradition, flatten hierarchy and increase the scope for confrontation. It’s not at all clear that we are prepared for this.

For most of our existence as a species, humans have operated in high-context mode. Our ancestors lived in settlements and tribes with shared traditions and settled chains of command. Now, we frequently encounter others with values and customs different to our own. At the same time, we are more temperamentally egalitarian than ever. Everywhere you look, there are interactions in which all parties have or demand an equal voice. Everyone expects their opinion to be heard and, increasingly, it can be. In this raucous, irreverent, gloriously diverse world, previously implicit rules about what can and cannot be said are looser and more fluid, sometimes even disappearing. With less context to guide our decisions, the number of things on which “we all agree” is shrinking fast.

Think about what defines low-context culture, at least in its extreme form: endless chatter, frequent argument; everyone telling you what they think, all the time. Remind you of anything? As Ian Macduff, an expert in conflict resolution, puts it, “the world of the internet looks predominantly like a low-context world”.

If humans were purely rational entities, we would listen politely to an opposing view before offering a considered response. In reality, disagreement floods our brain with chemical signals that make it hard to focus on the issue at hand. The signals tell us that this is an attack on me. “I disagree with you” becomes “I don’t like you”. Instead of opening our minds to the other’s point of view, we focus on defending ourselves.

[---]

It’s often said that if humanity is to rise to the existential threats it faces, we must put our differences aside. But when we all agree – or pretend to – it becomes harder to make progress. Disagreement is a way of thinking, perhaps the best one we have, critical to the health of any shared enterprise, from marriage to business to democracy. We can use it to turn vague notions into actionable ideas, blind spots into insights, distrust into empathy. Instead of putting our differences aside, we need to put them to work.

To do so, we will have to overcome a widespread discomfort with disagreement. Disagreeing well is hard, and for most of us, stressful. But perhaps if we learn to see it as a skill in its own right, rather than as something that comes naturally, we might become more at ease with it. I believe we have a lot to learn from those who manage adversarial, conflict-ridden situations for a living; people whose job it is to wring information, insight and human connection out of even the most hostile encounter.

[---]

The US politician Alexandria Ocasio-Cortez has described how to have a conversation with someone with whom you strongly disagree. You don’t have to share her politics to see that it is good advice:

“I have this mentor. And one of the best pieces of advice that he gave me is ‘always give someone the golden gate of retreat’, which is: give someone enough compassion, enough opportunity in a conversation for them to look good changing their mind. And it’s a really important thing to be able to do, because if you’re just like, ‘Oh you said this thing! You’re racist!’, you’re forcing that person to say, ‘No I’m not’. Et cetera. There’s no golden gate of retreat there. The only retreat there is to just barrel right through the opposing opinion.”

When we’re in an argument with someone, we should be thinking about how they can change their mind and look good – maintain or even enhance their face – at the same time. Often this is very hard to do in the moment of the dispute itself, when opinion and face are bound even more tightly together than they are before or after (the writer Rachel Cusk defines an argument as “an emergency of self-definition”). However, by showing that we have listened to and respected our interlocutor’s point of view, we make it more likely that they will come around at some later point. If and when they do, we should avoid scolding them for not agreeing with us all along. It’s amazing quite how often people in polarised debates do this; it hardly makes it more tempting to switch sides. Instead, we should remember that they have achieved something we have not: a change of mind.

- Adapted from Conflicted: Why Arguments Are Tearing Us Apart and How They Can Bring Us Together by Ian Leslie


No comments: