- The Stockdale Paradox is a concept that was popularized by Jim Collins in his book Good to Great.
- In the most simplest explanation of this paradox, it's the idea of hoping for the best, but acknowledging and preparing for the worst.
- The ability to acknowledge your situation and balance optimism with realism comes from an understanding of the Stockdale Paradox. This contradictory way of thinking was the strength that led James through those trying years. Such paradoxical thinking, whether you consciously know it or not has been one of the defining philosophies for great leaders making it through hardship and reaching their goals.
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