Saturday, November 20, 2010

Yoga for Dogs in Japan

On low birth rate in Japan (via Andrew):

"Welcome to Japan’s untameable pet boom. Pampered pooches are currently all the rage in Japan and the nation’s unbridled passion for pets is currently tapping into all sectors of society.

Testimony to this is Nigo, the man behind the cult street fashion empire A Bathing Ape (BAPE). This week, the designer launched his first pet accessories range enabling his fashion-conscious customers’ dogs to dress as stylishly as their owners.
“We’re releasing 11 items including a dog bed, dog hoodie, leads, collars and carry bags,” says Aiko Hayashi, a spokeswoman for BAPE. “We’ve been interested in the pet industry for a while.”
Japan’s pet industry is worth in excess of a trillion yen. Today, the nation’s dogs can enjoy a leisurely life of yoga, aromatherapy massages and tap-dancing classes (yes really), in between stays in boutique dog hotels and attending dog fashion shows.
Japan’s recession-immune pet industry is currently second only to the US in terms of size and value, with the pet care market this year peaking at $6.36bn, according to Euromonitor."

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