"Evolutionarily distinct creatures contain more genetic diversity. They look different. They tend to be behaviorally different. These are species that are different from everything else on the planet," said Jonathan Baillie, conservation program director at EDGE of Existence.
EDGE stands for Evolutionarily Distinct and Globally Endangered, which are the criteria of the animals it tries to protect. They're not just singularly unique, but desperately imperiled and often unappreciated: Pangolins and purple frogs and Laotian rock rats don't have the charisma of traditional conservation favorites, yet in some ways they're more important. To use an art world analogy, losing an EDGE species isn't like losing a Renoir or Monet, but the entirety of French Impressionism.
"We've grown up with rhinos and tigers and lions on TV. Our generation is quite familiar with those. It's now possible expand conservation beyond that," said Baillie. "By conserving EDGE creatures, you save a disproportionate amount of genetic, ecological and behavioral diversity."
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