Green Goose - Feedback Loop World Via Sensors

Fascinating article on Wired Magazine on Feedback Loops via FS. What caught my attention was the new "toys" for Max starting this fall!!

"As powerful as the idea appears now, just a few months ago it seemed like a fading pipe dream. Then based in Cambridge, Massachusetts, Krejcarek had nearly run out of cash—not just for his company, but for himself. During the day, he was working on GreenGoose in a office building near the MIT campus—and each night, he’d sneak into the building’s air shaft, where he’d stashed an air mattress and some clothes. Then, in late February, he went to the Launch conference in San Francisco, a two-day event where select entrepreneurs get a chance to demo their company to potential funders. Krejcarek hadn’t been selected for an onstage demo, but when the conference organizers saw a crowd eyeing his product on the exhibit floor, he was given four minutes to make a presentation. It was one of those only-in-Silicon Valley moments. The crowd “just got it,” he recalls. Within days, he had nearly $600,000 in new funding. He moved to San Francisco, rented an apartment—and bought a bed. GreenGoose will release its first product, a kit of sensors that encourage pet owners to play and interact with their dogs, with sensors for dog collar, pet toys, and dog doors, sometime this fall."

On GreenGoose sensors:

"The sensors are wireless and have a battery inside which lasts a year. Each one measures a different thing you do, but they all communicate with the same egg-sized base-station. Just stick to items like pet food scoops, frisbees, and water bottles."