Monday, June 6, 2011

Multi-Billion $$ Pet Industry Sans Morre's Law of Morality

I am afraid this is just a fad or at worst, venting that lonely American life. This is no categorical imperative - here (via MR). Having said that who knows all this could one day become the moral version of Steven J Gould's spandrels.

"Pet owners, or “parents” in industry parlance, are being sold on human-style luxuries and medical care. There are stylish rain slickers, organic foods and even antidepressants for today’s pampered cats and dogs. If more evidence of this boom were needed, consider Neuticles, prosthetic testicles for neutered dogs and cats, at about $1,000 a pair, which, their designers say, help “your pet to retain his natural look, self esteem and aids in the trauma associated with altering.
The vendors at the Global Pet Expo, held at the Orange County Convention Center here in April, are betting that pet owners will splurge again.
One vendor is offering treadmills and treadwheels — essentially oversize hamster wheels — that let dogs exercise indoors, without the indignities of cracked sidewalks or rain.
There are “eco-friendly” pieces of furniture, grooming products and wipes, the wipes made from organically grown bamboo. An Israeli firm hawks dog shampoo containing Dead Sea minerals. Another, Pet Pop of Australia, promotes a vitamin-infused “mountain-spring water” for dogs. The price: $3.30 a bottle, about as much as a gallon of milk.
“We actually saw that there was a gap in the market for beverages for dogs,” says Bonnie Senior, a manager at the company. Then there is Jenn Mohr, who says she combined her love of dogs and love of candles to create Sniff Pet Candles. Made of “100 percent organic natural ingredients,” the aromatherapy candles have names like “Day in the Hamptons” and “Field of Dreams” and “promote your dog’s optimum health and well-being,” her company says.
Ms. Mohr even designed a candle to address the flatulence of Rufus, her Rhodesian ridgeback. Made with floral ylang-ylang, white tea, myrtle and fennel, the “Fart & Away” candle “won’t completely stop them,” Ms. Mohr says. “But it will help.” The price: $28.
Aromatherapy candles aside, pet food, rather than pet extras, dominates the expo. Many vendors were pushing the idea of human grade pet food. Nummy Tum Tum, which sells canned organic pumpkin and sweet potato for pets, acknowledges that the line between pet and owner has been blurred. Last fall, amid a pumpkin shortage, people called to ask if it was O.K. to use Nummy Tum Tum to make pumpkin pies.

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