But physical technique, Robbins pointed out, is merely a tool. "It's all about the choreography of people's attention," he said. "Attention is like water. It flows. It's liquid. You create channels to divert it, and you hope that it flows the right way."
Robbins uses various metaphors to describe how he works with attention, talking about "surfing attention," "carving up the attentional pie," and "framing." "I use framing the way a movie director or a cinematographer would," he said. "If I lean my face close in to someone's, like this" -- he demonstrated -- "it's like a closeup. All their attention is on my face, and their pockets, especially the ones on their lower body, are out of the frame. Or if I want to move their attention off their jacket pocket, I can say, 'You had a wallet in your back pocket -- is it still there?' Now their focus is on their back pocket, or their brain just short-circuits for a second, and I'm free to steal from their jacket."
- Profile of Apollo Robbins via here
Robbins uses various metaphors to describe how he works with attention, talking about "surfing attention," "carving up the attentional pie," and "framing." "I use framing the way a movie director or a cinematographer would," he said. "If I lean my face close in to someone's, like this" -- he demonstrated -- "it's like a closeup. All their attention is on my face, and their pockets, especially the ones on their lower body, are out of the frame. Or if I want to move their attention off their jacket pocket, I can say, 'You had a wallet in your back pocket -- is it still there?' Now their focus is on their back pocket, or their brain just short-circuits for a second, and I'm free to steal from their jacket."
- Profile of Apollo Robbins via here
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