Scheduled for a 2015 launch, its goal is to provide a top-notch education to highly-qualified students at less than half the cost of the average Ivy League school. Up until now, the company's kept itself out of the headlines, unlike other online education ventures such as Udacity and Coursera. Founder Ben Nelson's goals for the university are as ambitious as they are carefully considered: "We're creating an institution that will outlive me."
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