I love it but never could have guessed it - here:
"Johnson & Johnson's Baby Powder. Why? Lindstrom has the answer: "No matter how old you are, if you take a whiff of Johnson & Johnson's Baby Powder, chances are good that all those primal childhood associations will be reignited in your memory. Being fed by your mother. What if felt like to be held in her arms." Of course this all happens as a subconscious level.
Of all our senses smell is the most primal. After all, smell is how our ancestors developed a taste for food and sought out mates. When we smell something, the odor receptors in our noses make a beeline to our limbic system, which controls emotions, memories, and our sense of well being. As a result our gut response is instantaneous. Or, as Pam Scholder Elle, A Georgia State University marketing professor, puts it, "All of our other senses, you think before you respond, but with scent, your brain responds before you think."
"Johnson & Johnson's Baby Powder. Why? Lindstrom has the answer: "No matter how old you are, if you take a whiff of Johnson & Johnson's Baby Powder, chances are good that all those primal childhood associations will be reignited in your memory. Being fed by your mother. What if felt like to be held in her arms." Of course this all happens as a subconscious level.
Of all our senses smell is the most primal. After all, smell is how our ancestors developed a taste for food and sought out mates. When we smell something, the odor receptors in our noses make a beeline to our limbic system, which controls emotions, memories, and our sense of well being. As a result our gut response is instantaneous. Or, as Pam Scholder Elle, A Georgia State University marketing professor, puts it, "All of our other senses, you think before you respond, but with scent, your brain responds before you think."
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