Levy: Target recently left Amazon Services to build its own web infrastructure. Three weeks after launch, a popular promotion took down the site. Did you get some satisfaction from that?
Bezos: No. Do you know how long we served Target? It was 10 years. We worked our butts off to serve them extraordinarily well. Some people misunderstood—”Why are you aiding and abetting a competitor?” But they were great partners. We worked hard for two years to help them migrate to the new system. It was the ultimate in friendly divorces. We wanted to see their transition go smoothly. So, no.
Photo: Amazon
Levy: They could’ve used a few more servers, though.
Bezos: Well, maybe they should’ve built their new thing on top of AWS. [Laughs.]
Levy: For years you’ve been touting e-ink as superior to a backlit device for reading. But the Fire is backlit. Why should Kindle users switch?
Bezos: They should buy both. When you’re reading long-form, there’s no comparison. You want the e-ink. But you can’t watch a movie with that. And you can’t play Android games. And so on.
Levy: And you now are selling a new version of the basic Kindle for $79. At this point, why not give it away—offer a deal where if people buy a certain amount of books, they get a free Kindle?
Bezos: It’s an interesting marketing idea, and we should think about it over time. But $79 is low enough that it’s not a big deal for many people- Read rest of interview @ Wired
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