Quote of the Day

As others have before him, Isaacson writes about what those who worked with Steve Jobs called his “reality distortion field”—Jobs’s belief that rules did not apply to him, and that the truth was his to create. “In his presence, reality is malleable. He can convince anyone of practically anything,” an Apple colleague told Isaacson. What this meant in practice was that when Jobs told Apple employees that they could do things that had never before been done, like shrinking circuit boards or writing a particular piece of code or extending battery life, they rose to the occasion, often at great personal cost. “It didn’t matter if he was serving purple Kool-Aid,” another employee said. “You drank it.”

- Sue Halpren