Wednesday, January 29, 2020

$6M Super Bowl Ad To Thank The Vet Who Saved His Dog From Cancer

I will write more about Max's cancer, his myriad of treatments and his oncologist later but this is heartwarming news - I am not alone!

Max was almost 14 years but this dog Scout is only 7 years old. I am happy for Scout and his dad David who refused to give up based on some mindless survival probability.

Max was given 8 weeks but he went to survive for almost 2 years.  We are so used to putting dogs down so quickly just because its an inconvenience. We need to stop using these euphemisms and instead use the word "kill". Maybe, that would stop a lot of mindless killing.



His dog was given a month to live. But the owner, who couldn't accept that prognosis, is now thanking the veterinary clinic that saved his beloved pet by taking out a $6 million Super Bowl ad.

David MacNeil's 7-year-old golden retriever, Scout, collapsed in summer 2019, and a veterinarian told him the dog had cancer and one month to live, according to NBC Madison, Wisconsin affiliate WMTV.

"There he was in this little room, standing in the corner... and he's wagging his tail at me. I'm like, 'I'm not putting that dog down. There's just absolutely no way," said MacNeil, who is the founder and CEO of WeatherTech, an car accessories company.

He took Scout, who serves as his company's unofficial mascot, to the University of Wisconsin School of Veterinary Medicine.

The dog had a one percent chance of survival, but doctors at the veterinary school treated Scout with aggressive chemotherapy and radiation that nearly eradicated his tumor.

MacNeil was so grateful he took out the ad, a 30-second spot called "Lucky Dog" that opens with Scout running on the beach and tells the story of his survival.

The spot encourages viewers to donate to the veterinary school's research.

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