Yet another post from Jonah Lehrer on my "favorite" subject - cognitive dissonance.
"But it’s also important to realize that everyone is vulnerable to cognitive dissonance, that we all recoil from information that contradicts a deeply held belief. We live in a world overflowing with information and yet we’re still saddled with a brain that knows exactly what kind of information it wants. When the information cuts against our desires, we can’t help but double-down. We will believe almost anything to keep our beliefs from being wrong."
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